It can be hard to believe that the very reason for [search engines](http://www.google.com)' existence was because of the need for SEO in digital marketing. In the first place, if we only had a computer and a web browser, people would have no reason to search for information because we could just type anything into them anytime.
So then, [how does SEO actually work](https://www.corecreations.com.au/what-is-seo-and-how-does-it-work) in digital marketing? Let's say you are in the middle of creating a blog or a website and you want it to rank highly in Google. Well, how would you do it? You would have to make sure that your content is unique, so people will search for it when they are trying to find information on the topic.
If your website contains duplicate content, it will not be able to rank very high for the keywords you need in order to rank high in Google. And with all of the information that is available, how are you supposed to be able to sort through all of it?

That's why you will want to focus on one keyword to create a lot of content for your website that contains many things about that one keyword. This is a great way to get the most out of keywords.
So how does this relate to SEO in digital marketing? Well, if you do a lot of search engine optimization, then you are increasing the number of backlinks you have to your website as well as making sure that those links are pointing to a relevant page on your website.

If you do a lot of search engine optimization, then you are increasing the number of backlinks you have to your website as well as making sure that those backlinks are pointing to a relevant page on your website. With a lot of backlinks, you will be able to rank higher in Google. The reason why it's so important is that search engines can't give much weight to a site that doesn't have many links on it.

One of the reasons why search engines don't rank websites based on the number of links is because they see that these sites are just starting out, so they aren't very successful yet. They see people who are new and are building up their business and they try to limit their influence on the system. They see a lot of blogs and websites that are just getting started and trying to get it going.