Woolworths has launched a new loyalty promotion it is calling "Ooshies for adults", offering Everyday Rewards members credits toward a range of Fissler stainless steel and glass food storage containers — but the announcement has been met with scepticism from shoppers still stinging from the supermarket's two most recent campaigns, both of which ended early due to stock running out.
The new Fissler Container Credits promotion gives members one credit for every $20 spent in store, which can be redeemed against an eight-piece collection of German-branded food storage products. The earning and redemption window runs from September 9 to December 1, followed by a short redemption-only period from December 2 to 8.
History of frustration behind the new Fissler promotion
The launch comes on the back of two campaigns that drew widespread customer complaints. Woolworths' previous Fissler cookware promotion and its 2026 Ooshies collectables campaign both ended before their advertised closing dates after stock was exhausted. Many shoppers who had deliberately increased their grocery spending to accumulate credits were left unable to redeem them.
Sydney shopper Awin is one such customer. He accumulated 50 credits during the previous Fissler cookware campaign — representing at least $1,000 in grocery spending — only to be turned away empty-handed. After being told his regular store had no stock, he checked the Everyday Rewards app, which still showed limited availability at nearby locations. He then drove to eight Sydney stores — including Rockdale, Kogarah, Wolli Creek, Marrickville, Kirrawee, Miranda, Engadine and Menai — and was told at every one that nothing was left.
When he spotted the new Fissler Container Credits promotion just a day before it launched, he said it felt jarring. "Another product from Fissler appeared again," he said. "Quite upset, but we won't shop that much anymore for any promotion from Woolworths. It's really disappointing and frustrating, as last time we purposely spent more because we wanted to collect those 50 points."
Another shopper, Jo, had accumulated 58 credits — equivalent to $1,160 in spending — and described herself as "gutted" to find no items available to redeem them against. "This new promotion is a kick in the guts," she said. "There is no loyalty to customers, they just take take take."
Crucially, credits from previous campaigns cannot be carried over to the new promotion and have no cash value, nor can they be converted into Everyday Rewards points.
What Woolworths is doing differently this time
While the new promotion's terms and conditions again include a "while stocks last" clause — the same condition that contributed to past disputes — Woolworths has taken additional steps to flag the risk to customers upfront. The terms specifically warn that individual containers may sell out across different store locations at different times.
The supermarket is actively encouraging shoppers not to wait until the end of the promotion to redeem. "We encourage shoppers to redeem early in-store to secure their favourite pieces," the promotion states.
The caution is a notable shift in tone, but critics argue it amounts to placing the burden of managing stock risk on the consumer rather than the retailer. For shoppers who have already been burned once, the reassurance may ring hollow.
Shoppers remain cautious despite the new warning
The core concern from customers is that earning credits requires sustained, increased spending over weeks — but there is no guarantee that the specific item they are working toward will still be available by the time they accumulate enough credits to claim it. Reaching a credit target, under the current terms, does not secure the product.
Whether Woolworths has done enough to protect its customers' trust in loyalty promotions remains to be seen. With the earning phase already underway, shoppers now face the same calculation as before — but this time with the knowledge of what went wrong the last two times.
